Created out of boredom in 2015 Kachtriggered, pronounced (kə-trɪgrd) combines two popular internet memes from the time: Lightning McQueen's "Kachow" and Triggered. What started as an instagram handle has transformed into a small brand targeted at the Filmmaking industry.
The logo, brought to life by Luke Wittman in 2017 poises a pickle shaped K on top of an upside down cheeseburger. The burger is upside down because one of Mr. Crumbly's friends consistently made fun of the way he consumes his burgers. Though fun may be made Mr. Crumbly still believes that inserting one's fingers beneath the bottom bun of a cheeseburger before securing the top bun with one's thumbs is the most efficient way to hold and eat a cheeseburger.